counter hit xanga On a holiday afternoon meant for family, gratitude, and tradition, AT&T Stadium fell into an unexpected hush. The Dallas Cowboys had just ended the first half of their annual Thanksgiving game when Post Malone — Texas native, global superstar, and longtime Cowboys fan — stepped into the spotlight. But instead of launching straight into his set, he paused. He looked into the camera. And with a soft, steady voice that seemed to echo across the entire stadium, he said: “This one’s for you, 94. We love you — we miss you.” It was a tribute that no one saw coming, but one that felt heartbreakingly right. Marshawn Kneeland, the 24-year-old former Cowboys player who passed away suddenly on November 6, had been on the minds of fans for weeks. And on the biggest regular-season stage in American football, Malone made sure his name would not be forgotten….FULL VIDEO BELOW 👇 -

On a holiday afternoon meant for family, gratitude, and tradition, AT&T Stadium fell into an unexpected hush. The Dallas Cowboys had just ended the first half of their annual Thanksgiving game when Post Malone — Texas native, global superstar, and longtime Cowboys fan — stepped into the spotlight. But instead of launching straight into his set, he paused. He looked into the camera. And with a soft, steady voice that seemed to echo across the entire stadium, he said: “This one’s for you, 94. We love you — we miss you.” It was a tribute that no one saw coming, but one that felt heartbreakingly right. Marshawn Kneeland, the 24-year-old former Cowboys player who passed away suddenly on November 6, had been on the minds of fans for weeks. And on the biggest regular-season stage in American football, Malone made sure his name would not be forgotten….FULL VIDEO BELOW 👇

Post Malone gave a special shoutout during the Thanksgiving NFL halftime show.

The rapper-turned-country-star, 30, performed at the Dallas Cowboys vs. Kansas City Chiefs halftime show in the Lone Star State, where he was raised, on Thursday, Nov. 27. At the end of his performance, he paid tribute to late Dallas Cowboys player Marshawn Kneeland.

Malone performed a melody of three songs at the football game, including “Wrong Ones,” “Wow” and “I Had Some Help.”

Post Malone entertains the crowd during halftime between the Dallas Cowboys and the Kansas City Chiefs on November 27, 2025 at AT&T Stadium in Arlington, Texas.
Post Malone in Arlington, Texas on Nov. 27, 2025.Matthew Pearce/Icon Sportswire/Getty

The singer addressed the audience after his third song, saying, “I love you so much, Dallas, Texas. Ladies and gentlemen, make some noise for the best team in the world: the Dallas Cowboys.”

As the crowd cheered, he continued, “I hope everybody has a great night. I hope everybody has a happy Thanksgiving, and I love you more than I could ever say.”

Post Malone performs at halftime of the game between the Dallas Cowboys and the Kansas City Chiefs at AT&T Stadium on November 27, 2025 in Arlington, Texas.
Post Malone in Arlington, Texas on Nov. 27, 2025.Stacy Revere/Getty

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“And we love you, 94. We love you,” Malone concluded, in reference to Kneeland.

Kneeland, whose jersey number was 94 during his time with the Cowboys, died of an apparent self-inflicted gunshot wound at age 24 on Nov. 6.

Marshawn Kneeland 94 of the Dallas Cowboys looks on from the sideline during the national anthem prior to an NFL football game against the Cincinnati Bengals at AT&T Stadium on December 9, 2024 in Arlington, Texas.
Marshawn Kneeland in Arlington, Texas in December 2024.Perry Knotts/Getty

“It is with extreme sadness that the Dallas Cowboys share that Marshawn Kneeland tragically passed away this morning” the Cowboys said in a statement shared with PEOPLE at the time. “Marshawn was a beloved teammate and member of our organization. Our thoughts and prayers regarding Marshawn are with his girlfriend Catalina and his family.”

Malone also wore a pin with the number 94 on it during his performance in another nod to the former defense end.

This isn’t the musician’s first NFL rodeo. Last year, he made a surprise appearance during Beyoncé’s Christmas Day halftime show in Houston, joining her in the performance of their hit song “LEVII’S JEANS.”

Additionally, the star sang “America the Beautiful” at the Super Bowl in Las Vegas in February 2024.

“I’m from Texas. I grew up a Cowboys fan and have been watching this halftime show for years,” Malone said in a story posted on the Cowboy’s website. “It’s a real honor to be part of the Red Kettle Kickoff with The Salvation Army and the Dallas Cowboys and help bring hope to so many people.”

Malone’s halftime show comes six months after he performed his sold-out hometown show at AT&T Stadium during his Big Ass Stadium Tour in support of his F-1 Trillion album.

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