{"id":7538,"date":"2026-01-31T10:11:32","date_gmt":"2026-01-31T10:11:32","guid":{"rendered":"https:\/\/grow48.us\/?p=7538"},"modified":"2026-01-31T10:11:32","modified_gmt":"2026-01-31T10:11:32","slug":"nfl-fans-werent-ready-for-the-emotions-that-hit-during-the-super-bowl-as-budweisers-latest-ad-aired-living-rooms-across-the-country-went-quiet-the-simple-story-a-proud-bal","status":"publish","type":"post","link":"https:\/\/grow48.us\/?p=7538","title":{"rendered":"NFL fans weren\u2019t ready for the emotions that hit during the Super Bowl. As Budweiser\u2019s latest ad aired, living rooms across the country went quiet. The simple story\u2014a proud bald eagle, a young Clydesdale foal, and a message about strength and hope\u2014cut straight to the heart.  No flashy tricks, no loud jokes, just a reminder of better days and second chances. Within minutes, social media filled with people admitting they had tears in their eyes, calling it the most powerful Budweiser commercial ever made.  For many fans, it wasn\u2019t just an ad\u2014it felt like a deep breath, a moment of comfort, and a small spark of hope when they needed it most&#8230; WATCH BELOW \ud83d\udc47\ud83d\udc47\ud83d\udc47"},"content":{"rendered":"<h2 class=\"LeadText_lead-text__wd_PA __className_0eb027\" data-testid=\"leadtext\">Budweiser\u2019s new Super Bowl LX ad featuring a bald eagle and Clydesdale foal has sparked emotional reactions online, with fans calling it one of the brand\u2019s most moving commercials yet<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/i2-prod.themirror.com\/article1646165.ece\/ALTERNATES\/s1200f\/0_MIRROR-SEO-REQ-NFL-fans-brought-to-tears-as-best-Budweiser-Super-Bowl-commerical-ever-gives-them-h.jpg\" alt=\"SUper Bowl\" \/><\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\" data-tmdatatrack-visible=\"true\">Budweiser has just revealed its 2026 Super Bowl commercial, continuing a tradition viewers look forward to every year.<\/p>\n<div class=\"code-block code-block-4\"><\/div>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\" data-marker-percentage=\"25\" data-tmdatatrack-visible=\"true\">The beer brand is known for pulling on viewers\u2019 heartstrings with emotional storytelling in past\u00a0Super Bowl\u00a0ads, including the widely remembered Puppy Love commercial featuring a golden retriever puppy and a Clydesdale horse and the follow\u2011up Lost Dog spot, both of which became viral and widely praised for their heartfelt narratives.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\" data-tmdatatrack-visible=\"true\">This year, Budweiser is celebrating 150 years of brewing in the US, and to mark the occasion,\u00a0the company is featuring two American Icons,\u00a0a bald eagle and one of Budweiser\u2019s iconic Clydesdale horses, in its Super Bowl LX ad, titled American Icons. After sharing two teasers of the commercial, fans took to social media to react to the first look, after\u00a0many threatened to boycott the Super Bowl over the Matthew McConaughey ad.<\/p>\n<div class=\"code-block code-block-5\"><\/div>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\" data-tmdatatrack-visible=\"true\">One fan wrote, \u201cThis year\u2019s Budweiser Super Bowl commercial just wrecked me. \u2018are you crying?\u2026\u2019 \u2018No, the sun\u2019s in my eyes.\u2019\u201d Another social media user said, \u201cIf this doesn\u2019t bring a tear to your eye, I don\u2019t know what to say. This is the new Super Bowl commercial for Budweiser. It\u2019s not the whole thing but she\u2019ll get the idea. This is one of the best.\u201d<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\" data-tmdatatrack-visible=\"true\">A third wrote, \u201cJust saw your Super Bowl commercial\u2026as much as I am not a fan of seeing them early (that\u2019s why we love the surprise) I THANK YOU. Gave me chills Gave me hope #Clydesdales.\u201d Yet another fan shared, \u201cThey won\u2019t let you see this much of the video if you go and look it up on YouTube or anything, but I videoed it. Hopefully it turned out. This is the new Budweiser Super Bowl ad. You\u2019ve got to see this if it doesn\u2019t bring a tear to your eye, I don\u2019t know what to say. It\u2019s hard not to choke up.\u201d<\/p>\n<div class=\"HtmlEmbed_container__x6svQ\" data-marker-percentage=\"50\">\n<div class=\"undefined HtmlEmbed_right-handrail-enabled__3asnM\" data-testid=\"htmlembed\" data-tmdatatrack=\"content-unit\" data-tmdatatrack-visible=\"true\"><iframe loading=\"lazy\" title=\"Budweiser | Super Bowl LX Commercial 'American Icons'\" src=\"https:\/\/www.youtube.com\/embed\/a_mh-v02-Tw\" width=\"350\" height=\"235\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-origwidth=\"350\" data-origheight=\"235\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<\/div>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\" data-tmdatatrack-visible=\"true\">One declared, \u201cBest Budweiser Super Bowl commercial ever!!!!!\u201d as another added, \u201cBesides the commercial after 9\/11, this is just as powerful with what\u2019s going on in our country, and especially right now in Minnesota. Well done Budweiser.\u201d<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\" data-tmdatatrack-visible=\"true\">The ad, which marks the 48th Super Bowl commercial appearance by Budweiser Clydesdales, follows a down\u2011on\u2011its\u2011luck eaglet who befriends a Clydesdale foal.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\" data-tmdatatrack-visible=\"true\">The narrative begins with the foal greeting the morning by galloping out of its stable into the fields, where it encounters a young bald eagle chick that has fallen from its nest.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\" data-tmdatatrack-visible=\"true\">Over the course of the ad, the two animals form a strong friendship, supporting each other through rain, snow, growing pains, and flying lessons. The commercial ends with the fully grown bald eagle riding on the horse\u2019s back, spreading its wings and taking flight, a moment that briefly makes the Clydesdale appear like a mythical pegasus.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\" data-marker-percentage=\"75\" data-tmdatatrack-visible=\"true\">The commercial then cuts to Budweiser\u2019s slogan \u201cMade of America,\u201d followed by the words \u201cFor 150 Years, This Bud\u2019s For You,\u201d before concluding on a teary\u2011eyed farmer watching the Clydesdale and eagle thrive together.<\/p>\n<div data-testid=\"image-group\">\n<div class=\"ImageEmbed_image-embed__0T8WX false\" data-testid=\"imageembed-1646166\" data-tmdatatrack=\"content-unit\" data-tmdatatrack-articleid=\"1646166\" data-tmdatatrack-type=\"image\" data-tmdatatrack-visible=\"true\">\n<div class=\"ImageEmbed_image-container__2AIQm\">\n<figure class=\"Figure_figure__Uce4f\">&nbsp;<\/p>\n<figure class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i2-prod.themirror.com\/article1646166.ece\/ALTERNATES\/s1200e\/0_MIRROR-SEO-REQ-NFL-fans-brought-to-tears-as-best-Budweiser-Super-Bowl-commerical-ever-gives-them-h.jpg\" sizes=\"auto, (max-width: 458px) 458px, (max-width: 615px) 615px, 1200px\" srcset=\"https:\/\/i2-prod.themirror.com\/article1646166.ece\/ALTERNATES\/s458b\/0_MIRROR-SEO-REQ-NFL-fans-brought-to-tears-as-best-Budweiser-Super-Bowl-commerical-ever-gives-them-h.jpg 458w, https:\/\/i2-prod.themirror.com\/article1646166.ece\/ALTERNATES\/s615b\/0_MIRROR-SEO-REQ-NFL-fans-brought-to-tears-as-best-Budweiser-Super-Bowl-commerical-ever-gives-them-h.jpg 615w, https:\/\/i2-prod.themirror.com\/article1646166.ece\/ALTERNATES\/s1200e\/0_MIRROR-SEO-REQ-NFL-fans-brought-to-tears-as-best-Budweiser-Super-Bowl-commerical-ever-gives-them-h.jpg 1200w\" alt=\"Super Bowl\" width=\"1200\" height=\"537\" \/><figcaption class=\"wp-caption-text\">View 2 Images Super Bowl commercial brings fans to tears(Image: Budweiser)<\/figcaption><\/figure>\n<\/figure>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\" data-tmdatatrack-visible=\"true\">In a moment echoed in fan reactions, the farmer\u2019s companion asks, \u201cAre you crying?\u201d to which the emotional farmer replies, \u201cThe sun\u2019s in my eyes.\u201d According to Budweiser, one of the farmers featured in the 2026 Super Bowl ad is Brian Fransen, a real\u2011life Budweiser barley farmer.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\" data-tmdatatrack-visible=\"true\">In a statement about this year\u2019s spot, Todd Allen, the Senior Vice President of Marketing for Budweiser at Anheuser\u2011Busch, said, \u201cAs we celebrate Budweiser\u2019s 150th anniversary and America\u2019s 250th birthday, we knew we had to rise to the occasion in a way only Budweiser can. American Icons brings our heritage to life through powerful storytelling with the Budweiser Clydesdales and an American Bald Eagle. This year\u2019s spot will leave fans awestruck and proud to enjoy a Budweiser as they celebrate our shared milestone moments.\u201d<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\" data-tmdatatrack-visible=\"true\">The commercial is set to Lynyrd Skynyrd\u2019s Free Bird. Budweiser worked with Academy Award\u2011nominated filmmaker Henry\u2011Alex Rubin for the third year in a row to bring the ad to life.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\" data-tmdatatrack-visible=\"true\">The eagle featured in the commercial was trained with support from the American Eagle Foundation, and the shoot was reviewed and permitted by the U.S. Fish and Wildlife Service.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\" data-marker-percentage=\"100\" data-tmdatatrack-visible=\"true\">The minute\u2011long American Icons spot will air nationally during Super Bowl LX on Sunday, February 8, 2026, and on Budweiser\u2019s YouTube and social channels. Super Bowl LX will feature the Seattle Seahawks facing the New England Patriots at Levi\u2019s Stadium in Santa Clara, California.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Budweiser\u2019s new Super Bowl LX ad featuring a bald eagle and Clydesdale foal has sparked emotional reactions online, with fans calling it one of the brand\u2019s most&#8230; <\/p>\n","protected":false},"author":1,"featured_media":7539,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7538","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/grow48.us\/index.php?rest_route=\/wp\/v2\/posts\/7538","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grow48.us\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grow48.us\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grow48.us\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/grow48.us\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7538"}],"version-history":[{"count":1,"href":"https:\/\/grow48.us\/index.php?rest_route=\/wp\/v2\/posts\/7538\/revisions"}],"predecessor-version":[{"id":7540,"href":"https:\/\/grow48.us\/index.php?rest_route=\/wp\/v2\/posts\/7538\/revisions\/7540"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grow48.us\/index.php?rest_route=\/wp\/v2\/media\/7539"}],"wp:attachment":[{"href":"https:\/\/grow48.us\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7538"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grow48.us\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7538"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grow48.us\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7538"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}